We are all created equal until we use fragrance. Yes, firstly, because many antibiotics change the smell of your skin. Secondly, because their action decimates the bacteria on your skin, which, in turn blends with your skin oils to produce a fragrance that is distinctive to you. Applying perfume is the simplest of matters. Just simply spray. Apply on pulse points: below earlobes, inside elbows, back of knees, ankles, base of neck, inside wrists. Other good places to apply are in cleavage, on shoulders, and back of the neck at the hairline.
Some women apply fragrance on inner thighs, so the scent wafts up and around them. The first factor is quite simple: Our olfactory ability lessens as we age, as do a lot of things! About half of those over the age of 65, and three quarters of those over the age of 80, have a reduced ability to smell.
As we get older, we tend to use perfumes with "greater intensity" — like those with musk, amber and heavier spices — just because many of our senses of smell drop down.
Now the second is correlated: Not only are our overall senses of smell decreasing, albeit gradually, so too are our abilities to detect specific odors, some more than others.
And of those notes, maybe two or three of them, some may act positively, some may act negatively. Some may actually enhance the smells, some actually inhibit it. Take Le Labo's infamous Santal 33 , which, if you've ever been in an elevator at Milk Studios during New York Fashion Week, understand that it most prominently features a woody, almost tangy sandalwood. But it also includes notes of warm cedar, spicy cardamom and powdery violet.
Each of us tends to interpret these notes differently, some more powerfully than others, which is why we might appreciate those richer, headier scents more in our 30s and 40s than we did in our teens. It also might explain why perfumes can start to smell less layered and nuanced. The third is less nature, more nurture.
As the human body is subjected to more external stimuli, like infections and medications, we can experience a reduction of sense of smell even further. Women have a far better ability to smell than men do, especially times of ovulation when Dr. Hirsch notes that olfactory ability tends to be greatest.
Memory and smell are intimately connected , far more than any other sense — which also means that smell is even more tightly tied to memory perception for women than it is for men. Psychologically, we develop our reaction to a smell based on the way we first encountered it, and that memory gets locked in our cerebral cortex. This may be especially true for those individuals who spritz the same signature scent over decades.
And so we may just routinely use a scent every single day, and as we get older and older, we won't detect it so well. But what about those of us who tend to cycle through our perfumes, growing our collections and doing so seemingly with no real rhyme or reason?
It may just mean that we have a broader treasure chest of scent memories that we can plunder, as if to time travel. I know that when I smell Bond No. Photo: Andrew H. Carina Chez, founder and nose of unisex as well as vegan and nontoxic fragrance brand DedCool , thinks about perfume-wearers a little differently. We're not necessarily separated into groups based on how many fragrances we have on rotation at any one time, she says, but instead on the types of scents we gravitate toward in the first place.
One is what she calls the "complex scent lover," or someone intrigued by more "complicated" note and scent profiles. The other is interested in "food and vacation" scents, like vanillas and coconut. Both parties are represented in DedCool's latest collection: " Madonna " features top notes like sandalwood and black pepper; " Rocco " includes scents of Moroccan mint and jasmine. Through Dr. Hirsch's age research, we see that Chaz's two segments do correspond to specific periods in our life, with — understandably — adolescence serving as the turning point.
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