Why soaps are being cancelled




















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July 28, pm. Linda Barton. But that just ended up dragging them both so far down into the ratings basement that NBC figured since they were already underground, they might as well just throw dirt on them and have a burial.

So on December 31, , that was what happened. Episodes air daily on Retro TV check your local listings for details. Watch live on myretrotv. Heck, things are even looking pretty bright. The four soaps are weathering the pandemic storm just fine, and instead of a cancellation, we got news that All My Children is returning to us as the primetime drama Pine Valley!

Speaking of Pine Valley, why not check out this gallery of All My Children characters we need to see back on the new show. That alone is enough to leave us feeling like our luck might finally have changed. Curtis Harding Thursday, December 31st, Let us count the reasons.

More: Days star addresses rumors of jumping ship This short-lived third NBC soap came about back in , when the network turned to primetime soap king Aaron Spelling to craft a new daytime sudser that would be specifically designed to reel in younger viewers. View Gallery.

He should finally get his happy ending with the beauty by allowing the diva to be her mercurial, occasionally selfish, always entertaining self.

In the end, neither he nor we would want her to be anything else, right? And how could you program looking at one of these shows as a brand, when they are renewed only a year at a time and pressured to bring ratings up immediately, focusing on quick stunts and gimmicks rather than a plan to lure fans back into the fold, make them feel confident about the long-term direction and quality of a show, and start to recruit others back as well?

In the end, soap fans feel as jaded as the industry folks. Some shows change direction so often that they often felt burned tuning back in, lest everything fall apart again.

And, as you see show after show go off the air, many fans become increasingly willing to part ways with their show on their own terms, rather than watch their favorite show gasping for their last breaths. The sad thing is that it seems the media, the industry, and fans alike have decided that this point that the cancellation of the four shows that remain on the air The Young and the Restless ; The Bold and the Beautiful ; Days of Our Lives ; and General Hospital is inevitable, and of course that will turn out to be a self-fulfilling prophecy.

Too few are talking about collaborative strategies for all who care about soaps—fans, industry professionals, advertisers, etc. Too few are talking about ways to give these shows the chance to make a five-year plan rather than a five-month plan.

Too few are talking about ways to value the multigenerational audience model which helped soaps survive, where these shows were passed down from grandmothers and mothers to daughters and granddaughters. Too few are talking about the fathers and sons who also configure into the soap opera model, as well. Too few are talking about potential future lives for soaps on cable.

And too few are talking about the fact that, when soap operas were at their peak, they were live, with sets that looked more like plays than like a primetime television show. Not only did soaps support and sustain the financial bottom line of their network homes during the classic Network era ss , but they were also a laboratory for an evolving television craft.

Queer and feminist audiences, for instance, might read these conservative stories against the grain by seizing on liberating moments of camp and identifying with fabulous villainesses.

While the bad boy and the princess usually came from different worlds, their triumph over their differences signaled that systemic inequality could be solved through passionate banter, gender equity achieved through some good, good loving. This included, unfortunately for my colleagues that summer, Guiding Light , which went off the air in But, as Levine explains, ratings do not television art make. The contemporary soap in upheaval was not one distanced from the past, then, but one highly engaged with it, as shows like General Hospital and All My Children revisited old characters and plotlines from new vantage points.

These two very different rewritings of soap opera yore signaled how much shows wanted to look back at their heydays, in order to capture the magic for a new viewer they did not fully understand.



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